Focus Groups

Focus groups are structured dialogues that involve specific facilitation skills. Some of our clients include:

North Vancouver Outdoor School
Facilitated a focus group to twelve business and tourism leaders from throughout the Lower Mainland and the Sea to Sky region to assess tourism and entrepreneurial opportunties for the new LEED Platinum North Shore Credit Union Environmental Learning Centre and the surrounding 420 acres of ecological reserve lands that make up the campus.

Leaders Matter LLC, Florida, USA
Facilitated employee focus groups for television and radio properties in Vancouver and Calgary as part of an overall Rogers Media Cultural Assessment for Rogers Communications Inc.

University of British Columbia, Campus Sustainability Office
Facilitated faculty and staff focus groups as part of an overall social marketing strategy to foster sustainable behavior on campus.

Westminster Savings Credit Union, B.C
Facilitated employee focus groups to test options for a new Intranet service.

The City and District of North Vancouver, BC
Facilitated consumer focus groups to develop a comprehensive understanding of the changing demands for arts and heritage activities on the North Shore.